Products & Services

Rates & Details | Guidelines | Insertion Order

Print Media Display Advertising - GSA Today

Market your products & services, meetings & events, employment & other opportunities, equipment, books, and other items of interest to the geoscience community.

GSA Today is the Society’s monthly,** open-access science & news magazine. Most issues feature a hot-topic science article (refereed) and "Groundwork" (tightly focused articles on issues of import to earth science policy, planning, funding, and education). Other features include reports from the GSA-USGS Congressional Science Fellow, highlights about GSA meetings and events, research grants, awards, scholarships, employment, fellowship, and student opportunities as well as news and information about the Society and the geological community at large.

For pennies per reader, your display ad is seen by an international audience of more than 19,000 earth scientists who are eager to read about your products and services. GSA Today offers bonus distribution and special issues to ensure that your organization is reaching the leaders and decision-makers in the earth science industry. A most economical means of getting noticed by thousands in your target audience!

* DISPLAY RECRUITMENT ADS placed in GSA Today print issues appear in the recruitments/classified ads section. See deadlines below. These deadlines are different than for line-ads. Display ad copy will be also be posted on the GSA Today Geoscience Job Board (website) during the month(s) of print issue. See GSA Today Display Rates for scheduling information.

**Except for April, which is combined with the March issue and distributed the first of March.

Rates & Information

Product / Service Ads
> GSA Today Display Ads
> Meeting Program Books
    Annual  |  Section
> GeoMart
Recruitment Ads
Classifieds
Print and Web
Banner Ads
All Ad Types
Web | E-mail
Contact
Ann Crawford
GSA Advertising Manager
advertising@geosociety.org
+1-303-357-1053
+1-800-472-1988, ext. 1053 (toll-free)

Rates

  • Frequency Discounts: Cross frequency is earned between all GSA products.
  • Multi-month contracts are your best option — Take advantage of the savings & extra visibility!
  • Web-promotional opportunites available with multi-month contracts.
  • Recruitment ads may be placed as display (boxed) ads: use these rates/sizes table; ads will be placed in or near classified ad section (recruitment display ad space must be reserved by the 20th of the month, two months in advance; final art file due by the 30th, two months in advance).
Insertion Order Form GSA Today Display Ad Space
Base Black & White Rates — rate per insertion
Ad Size 1x 3x 6x 12x Dimensions
Full page $1231 $1170 $1108 $1034 7-5/16" × 9-3/4"
2/3 page $1106 $1050 $995 $929 4-13/16" × 9-3/4"
1/2 island $1000 $950 $900 $840 4-13/16" × 7-3/8"
1/2 vertical $946 $898 $851 $794 3-3/8" × 9-3/4"
1/2 horizontal $895 $851 $806 $752 7-5/16" × 4-13/16"
1/3 square $716 $680 $644 $601 4-13/16" × 4-13/16"
1/3 vertical $716 $680 $644 $601 2-5/16" × 9-3/4"
1/4 page $573 $544 $516 $481 3-9/16" × 4-3/4"
1/6 page $451 $429 $406 $379 2- 5/16" × 4-13/16" (horizontal) or 4-13/16" × 2-5/16" (vertical) [indicate horizontal or vertical]
Business card (1/8 page) $120 $120 $120 $120 3-1/2" × 2" (horizontal) or 2" × 3-1/2"(vertical) [indicate horizontal or vertical]

 

Color:
Add cost to space rate (above); per insertion
Ad Size 1x 3x 6x 12x
full $775 $736 $698 $651
half $386 $367 $348 $325
third $262 $249 $236 $220
fourth $194 $185 $175 $163
sixth $129 $122 $116 $108
eighth $100 $100 $100 $100
Space Reservations: 20th of the month, 2 months prior
Electronic Files Due: 30th of the month, 2 months prior
Recognized ad agencies: 1/4-pg and larger commissionable.
Position Charges:
Add cost to space rate (above); per insertion
Cover 2 Full page color cost plus: $595
Cover 3 Full page color cost plus: $490
Cover 4 Full page color cost plus: $765
Center spread Full page (color or b&w) cost plus: $600
Other position

Full page (color or b&w) cost plus: $150

 

Premium Issue Charges
June
(pre-convention issue)
add 5% to b/w page rate for single insertion
September
(convention issue)
add 10% to b/w page rate for single insertion

Deadlines

Space reservations close the 20th of the month two months prior to issue.

Electronic files plus a hard copy of the ad are due no later than the 30th of the month, two months prior to issue. (e.g., March issue closes on 20 Jan.; materials are due on 30 Jan.). No cancellations accepted after closing date. Please contact us to confirm electronic file specifications.

No April issue; it is combined with March and published on March schedule.

Please include complete address, phone number, and e-mail address with all correspondence.

All advertising must meet the Society's criteria for publication. GSA reserves the right to reject any advertising that does not meet these criteria.

GSA Today — Special Issues

May

  • Issue traditionally features the first announcement of the for the GSA Annual Meeting.
  • Bonus distribution: if possible, based on meeting dates, these issues will be distributed at GSA's regional Section's annual meetings.

June

  • Pre-convention issue. Information relating to the GSA Annual Meeting and all its activities. This issue also features the highly rated science article as well as promotions by advertisers who may or may not be attending that year's meeting as exhibitors.
  • Bonus distribution to the earth-science industry, including previous year's meeting attendees, Associated Societies, colleges and universities, and special requests.
  • Exhibitor Advertisers earn valuable priority points.

September

  • Convention issue. Don't miss having your product/service promoted in this important issue! Also features the highly rated science article, as well as promotions by advertisers who may or may not be attending that year's meeting as an exhibitor. This is an excellent issue to promote products and services, especially if exhibiting.
  • Bonus distribution Issue is scheduled to be at the trade show for distribution to meeting attendees.
  • Exhibitor Advertisers earn valuable priority points

Frequency discounts apply.

Specifications

  • Printed offset, web-fed.
  • Journal format, trim size 8-3/8 × 10-7/8 inches. Saddle-wire stiched.
  • For bleeds: add 1/4-inch all around.
  • Electronic art files: Ads must be sent electronically either by e-mail (can be a zip file), upload to the GSA ftp site, or by removable media (DVD, CD ROM). Label all removable media with contact information as well as file name(s). Include all companion file imports and typefaces. Illustrations and photos should be saved as .TIF or .EPS (.JPEGs are not accepted).
  • High-resolution PDFs are accepted as final art. Use Adobe Acrobat Distiller default setting PDF/X-1a.
  • If submitting native files, please supply a PDF proof (at 100% and in color if applicable).
  • CMYK color only: 300 dpi; gray-scale: 300 dpi; line art: 1200 dpi; ruled lines no smaller than 0.3 pt.
  • Disclaimer: GSA will not alter client ads to ensure quality print reproduction. Ads sent with images or type at resolutions other than that specified are not guaranteed to reproduce at highest quality.
  • See Ad Submission Guidelines (PDF) or contact GSA Advertising for more information. Graphic services available at an additional cost.